Just stepped in the talent acquisition business? Well, here are a few insider things you’ll find nowhere else.
Being a recruiter is no different than being a marketer. Right from writing an engaging job advert to employer branding, talent acquisition in 2019 is no different than marketing.
The current crisis in the market simply means that there are fewer people per open position. So, would you just put an advert out there and wait for great candidates to walk in? It sure doesn’t work this way. This is why nowadays, making the best hire means to go out of your way and essentially marketing the position to candidates.
You’ll have to convince prospect candidates that the position you are offering is just the one they are looking for, the clients that no one can portray their company better than you do and the list goes on!
Well, there is definitely more to talent acquisition than this.
How to run a successful staffing agency?
Well the points mentioned below are not the only reason your talent acquisition company will run, but they sure will be very helpful.
- Define your U.S.P.
- Identify your best business
- Befriend stats
- Focus on the communication
Define your U.S.P.
There is not one industry where you’ll not have competitors. The uniqueness in your service is what sets you apart from the rest. So, before you start looking for clients and strategizing, you first need to determine why they should buy from you.
Just “good service” is not going to do you any good. You need to think deeper. Be specific. Also, mention that how is your USP beneficial to the customer. This further will help you out when defining your target audience.
Maybe you provide better employees? Or have better training programs? Or access to a large pool of staffers? You must get your sales proposition well defined before looking for clients. Or anything else.
Want to get started on you U.S.P.? Here is a read to help you out.
Identify your best business
Do an analysis of your most profitable clients over the past years. Learn what works for you and what doesn’t. Knowing your best businesses will help you target your marketing efforts right. Not only that, but your recruiting team will be able to plan in advance for the talent needs.
Such a focus will help you provide your clients with improved results and in turn, will generate more business and leads.
Company size, location, demographics, accounts receivable, services purchased are a few must collect details during the analysis of your most profitable clients over the years.
Stats help you determine your business value. They take the emotion out of the daily activities and give the facts straight to you.
Document the process you have in place today and track results-oriented activity. This will help you keep track of your growth.
Here are a few ideas on things to record.
- Contacts that result in a verbal presentation
- Contacts that result in a meeting
- Number of presentations/ meetings that convert
Enjoying this blog? Learn more about the latest AI trends in staffing industry.
“Strategy without process is little more than a wish list.”
Strategize how you want to take it further. How do you plan to bag clients as well as prospective employees?
How to get clients for a staffing agency?
- Utilize Job Boards
- Ask for Referrals
- Frequent industry associations
- Consider Cold calling
So, here is a brief of marketing strategies for staffing agencies.
1. Utilize Job Boards
They are not just for candidates. They will be very helpful, especially when you are just starting out. Running a smart search on these portals also led you to the end client: a potential new lead!
Yes, they do still work. There might not be a lot of clients that you converted, but there sure will be a huge list of prospects with whom you built a good relationship.
Get referrals from them, Consider the old school ways, get personal, pass on the business cards.
Referrals are one of the best ways to get new clients. Well, it definitely is not a cake walk, but the hustle is worth it.
Well, if you are just starting out, then this where you need to start from.
Research is going to be the base of your company. Dig in as much as you can. Learn about the biggest players in the industry, research the competition, their partners and everything you can.
Not all companies stick u[p with the same recruitment firm. If given a choice, some might be looking forward to shifting. Grab these opportunities.
Leverage your network: Your clientele, friends, LinkedIn connection, or any other connection, no matter how distant.
Networking works, even the small efforts show up. Well, if you are new in the industry, you might not see the results that quickly, but your efforts will show up eventually.
5. Industry associations
Industry association meetings can be a great place to connect with potential clients. Association in your specific industry can be very helpful. Many associations have regular meets. Sign up, meet more people. They’ll eventually lead you to more business.
6. Consider cold calling
We agree cold calling is not such a loved activity. Especially when most of them result in hang-ups. But, it still works. Also, it is one of the easiest ways to build a clientele. Some research on Google and LinkedIn can get you started.
We agree that it is hard, but when done correctly, it certainly is fruitful.
Focus on the communication
Last but not least. Communication is the most important factor. Being in the service industry, how you communicate decides the fate of your business.
Here are a few things to keep in mind while communicating.
- Be specific.
- Keep it short.
- Written is the best form of communication.
Few important things to take care while communicating:
Be transparent about your fees
Because nobody enjoys hidden costs.
Develop a proper follow-up process
Initiating a conversation shows that the project matters to you.
Well, yes, we have tried to cover everything, from communication to strategies and more. But it can never be enough. The only thing we can say is, keep hustling!
Still have queries about talent acquisition? We, at Qodoro, would love to back you up.